Founder-led outbound email and CRM for SaaS startups
Early-stage startups usually sell founder to customer. The goal isn't volume; it's a few dozen real conversations with the right people each month.
Who you're usually writing to
The specific role at the specific kind of company your product serves.
Sound familiar?
- Enterprise sales tools are expensive and complicated for a two-person team.
- Demos, trials and follow-ups are tracked in a spreadsheet.
- It's unclear which messages actually get replies.
An outreach routine that works for SaaS startups
Narrow the list
Fifty well-chosen contacts beat five thousand scraped ones, for replies and for your sender reputation.
Ask for feedback, not a demo
Early on, asking for a 15-minute opinion gets more replies than asking for a sales call.
Measure replies
Reach reports reply rate by people emailed, so you can compare messages honestly.
Example first email
An example to adapt, not a script. Words in {{double braces}} are filled in for each contact, with the fallback after the bar.
Subject: How {{company | your team}} handles onboarding
Hi {{first_name | there}},
I'm building a small tool for teams like {{company | yours}} that are onboarding new customers by hand.
I'm not selling anything yet; I'm trying to understand how teams handle this today. Would you be open to a 15-minute call to share how you do it?Follow-up, a few days later
Hi {{first_name | there}}, totally understand if you're busy. Even a one-line reply on how you handle it today would help a lot.
Tips
- Send from a real founder's mailbox, not a no-reply address.
- Keep daily limits modest while a new mailbox builds a reputation.
- Track trials and pilots as deals with a close date.
How Montegra Reach fits in
Keep your contacts in one place, send short sequences from your own mailbox at sensible hours, see every reply in one inbox and move deals through a simple pipeline. The AI can draft emails and replies from a sentence, using only what you tell it about your business. $0 for 30 days, then from $49 CAD a month.
Start freeGuides
- How to write a cold email people actually reply to
- How many follow-up emails to send (and when)
- CASL and cold email in Canada: a plain-language guide
- CAN-SPAM checklist for B2B email