Outreach, explained plainly.
Short, practical guides for getting replies without spamming anyone.
How to write a cold email people actually reply to
A practical structure for short B2B cold emails: a specific opening, one clear offer and a low-pressure question. With examples and common mistakes.
6 min read
How many follow-up emails to send (and when)
How to follow up on a cold email without being annoying: how many follow-ups, how long to wait between them, what to say, and when to stop.
5 min read
CASL and cold email in Canada: a plain-language guide
What Canada's anti-spam law (CASL) means for B2B email outreach: consent, implied consent, the information every message needs, and unsubscribes.
7 min read
CAN-SPAM checklist for B2B email
A short checklist of what the US CAN-SPAM Act requires for commercial email: honest headers and subject lines, a postal address and a working opt-out.
4 min read
Email deliverability basics for small teams
How to keep your outreach out of spam: SPF, DKIM and DMARC, sending limits, warming up a new mailbox, list quality and what to avoid in your emails.
6 min read
Send email campaigns from your own Gmail, Outlook or business address
How to send outreach from your own email address: Gmail with an app password, other providers, Outlook and Microsoft 365, or a hosted address when you can't connect.
4 min read